brand identity studio · haines city, fl
Anchor & Lantern is a brand identity practice for boutique hotels, spas, and wellness houses. One studio, one commission, delivered and invoiced per project.
the catalogue
Each commission is scoped, priced, and drawn to completion by the studio. Figures are engagement totals, invoiced per project, net-15. Select the entry that matches the work ahead.
For a single property finding its footing. A resolved logo system with the core signals a young brand needs to open its doors well.
The complete voice and appearance of a place. Everything a spa or hotel needs to look composed across every surface a guest meets.
For wellness brands taking product to shelf. The full identity carried through amenities, labels, and a considered two-season rollout.
Research, design, and proofing happen inside the studio — the same eyes carry a brand from first sketch to final sign-off.
A typical full identity runs ten to fourteen weeks — deliberate, sequenced, and never rushed to a deadline that damages the work.
Files, licensed fonts, and the printed guideline book are handed over on completion. The brand belongs to the house that built it.
the method
Before a single mark is drawn, we study the place: its guests, its region, the rituals it offers, and the brands it stands beside. The anchor is the position everything else is tied to — written down and agreed before design begins.
The system takes shape — logo, palette, typography, motif, and the way they behave together across a lobby wall, a spa menu, or a jar of salts. We proof it in real settings, refine, and hold each decision to the anchor.
Everything is drawn together in a guideline book — the reference a growing team returns to for years. We deliver files, fonts, and the printed volume, then invoice the engagement in full.
the dispatch
Occasional writing on hospitality branding, packaging, and the craft of a guideline book. Sent four times a year, no more.
We use your address only for the dispatch.